你知道吗？
- 游戏帐户上的开支超过国家总收入的6％
- 目前中国有200百万网民在玩互联网游戏，游戏总经费高达10万
- 在2006年底，中国的游戏价值估计约为175billion（人民币1082亿元）
来自中国的轶事报告发布了一个巨大的不断扩大的彩票和博彩市场的图片，中国的彩票和博彩业务的增长均率绝对不平凡，既有利可图，又有吸引外国运营商的机会。
但有三方面困难：首先，核实的报告准确性；第二，确定中国庞大的人口和正在增长的经济情况；第三，制定市场进入战略，采取这种增长带来的机会和优势。
到现在为止，外国运营商不得不依靠修修补补的分析报告来避免出现错误的判断，尽管这些分析报告已经取得了重大进展。现在，我们第一次可以在一个单一的出版刊物上向运营商提供所有他们所需要的信息。
彩票和游戏是中国博彩业务的唯一来源，它结合了来自地下运营商和警方的数据，以及中国政府的官方数字。这是唯一的一系列措施，包括信息的可靠来源：
·增长率，百分比和玩家数字与金额数目的增加
·地理信息 – 发展速度和扩展速度最快的城市和城镇，哪些地区是由强大的本地运营商主导的
·包括年龄，阶层，购买力和每一个喜爱的游戏的玩家人口统计
·最流行的游戏和游戏格式，加上联机与脱机游戏的数字比较
我们分析的业务是彩票游戏和中国官方彩票运营商的市场营销和经营策略，比较其组织结构和奖品的设置，还包括资金的支出以及他们的职权范围。我们也需要明确官方彩票经营的约束性和量化非官方运营商被压抑的需求。在地下的游戏空间，我们检查的是经营者，特别是他们的融资业务及分销网络。我们还研究政府的政策和法律领域手否会影响游戏，分析报告上还应该有警察如何发奋地维护法律和如何不法经营者采取行动。我们重点研究分析的是在线游戏，以及在邻近的香港和澳门的运营商的活动。我们分析的目的，是寻找如何保持陆上和海上网络系统的不断增长的方法。
最后，根据我们的研究得出，目前将来中国的彩票和游戏虽然很不平衡，但将来可能有大幅增长。不要错过这个机会去探索和进入世界上增长最快的游戏市场。订购中国的彩票和游戏业务，抓住老虎的尾巴。
此体育商业化的报告的买家有：荷兰AMBRO，阿迪达斯，AEG公司赞助，澳式足球联赛，亚洲足球联合会，巴林国际赛车场，巴克莱卡公司，英国广播公司，必发，彭博社报道，波士顿咨询集团，英国天空广播公司，嘉士伯，可口可乐，Deloittte＆Touche公司律师事务所，Failte爱尔兰，快车道，巴塞罗那，国际足联，格拉斯哥市营销局，香港旅游发展局，IMG媒体有限公司，国际奥委会，克伦族伯爵赞助，马耳他旅游局，墨尔本体育场有限公司，传立，耐克，诺基亚（英国）有限公司，北西部大开发机构，八角形，英超联赛有限公司，新加坡旅游局，欧洲足联，沃尔沃环球帆船赛，世界高尔夫球赛事。
译文
Did you know?
- Spending on gaming accounts for over 6% of the nations total income
- There are 200 millions internet users in China with current levels of internet gaming as high as 10 million
- The value of gaming in China was estimated at approximately $175billion (RMB 1082 billion) at the end of 2006
Anecdotal reports from China present a picture of a hugely expanding lottery and gaming market. The growth rates quoted are absolutely extraordinary and the opportunities both lucrative and attractive to foreign based operators.
The difficulty is 3-fold: first, to verify the accuracy of the reports, second, to identify where among China’s vast population that growth is taking place and third to formulate market entry strategies to take advantage of the opportunities this growth brings.
Until now outsiders have had to rely on patchy evidence and trial and error but despite this several have made significant inroads. Now for the first time, we can make available to operators in a single publication all the information you need.
The Business of Lottery and Gaming in China is the only source which combines official figures from the Chinese government with data from underground operators and police sources. This is the only reliable source of information on a range of measures including:
· growth rates, percentage and numerical increases, numbers of players and amounts spent · geographical information – discover which regions, cities and towns are expanding fastest and which are dominated by strong local operators
· player demographics including age, class, purchasing power and the favourite games of each
· most popular games and game formats plus comparative figures for online versus offline gaming
In The Business of Lottery and Gaming in China we analyse the marketing and operating strategies of the official lottery operators, compare their organisational structures and chart the prizes and payouts that each make together with funds they remit back to the centre. We also identify the constraints that the official lottery operates under and quantify the pent up demand that is being met by unofficial operators. In the underground gaming space we examine the operators, their financing operations and distribution network. We examine changing government policy and the areas of law that affect gaming plus report how strenuously police uphold the law and the actions they can take against illegal operators. We look in particular at online gaming and the activities of operators based in nearby Hong Kong and Macao. We show which groups, games, odds and prizes are most successful at attracting players and explain how onshore and offshore networks keep the system going and growing.
Finally, we examine what the future holds for lottery and gaming in China, showing how economic growth will encourage, albeit unevenly, dramatic growth in lottery and gaming. Don’t miss the chance to explore and enter the world’s fastest growing gaming market. Order The Business of Lottery and Gaming in China today and grab the tiger’s tail.
Previous Sport Business report buyers include: ABN AMBRO, Adidas, AEG Sponsorship, Australian Football League, Asian Football confederation, Bahrain International Circuit, Barclaycard, BBC, Betfair, Bloomberg News, Boston Consulting Group, BSKYB, Carlsberg, Coca Cola, Deloittte & Touche LLP, Failte Ireland, Fast Track, FC Barcelona, FIFA, Glasgow City Marketing Bureau, Hong Kong Tourist Board, IMG Media Limited, IOC, Karen Earl Sponsorship, Malta Tourism Authority, Melbourne Stadium Limited, Mindshare, Nike, Nokia UK Ltd, North West development Agencies, Octagon, Premier League Ltd, Singapore Tourism Board, UEFA, Volvo Ocean Race, World Golf Events.